Ian Schrager Hotels: Corporate and Hotel Site Redesigns

Ian Schrager Hotels



Once upon a time, Ian Schrager Hotels was a rapidly growing boutique hotel chain (now Morgans Hotel Group) that needed a well-branded online presence for both the company and individual properties. Each hotel website had to be unique to the hotel atmosphere while underscoring the ISH brand. The experience was primarily enhanced by integrating the ability to make online reservations as well as the creation of standardized templates for hotel sites and a separate corporate ISH site.

Role: User Experience Design

Client: R/GA

Launch: 2002

Ian Schrager Hotels

Hudson Hotel