Ameristar Casinos: Corporate and Casino/Hotel Site Redesigns




Ameristar Hotels and Casinos needed sophisticated corporate and property websites that would allow their new image to shine while highlighting the individual charms of each casino and hotel. The new property sites needed to be highly functional, with reservation booking, Star Awards reward program account management, event calendars and more. The corporate site needed to take some of the workload off of overloaded departments like Human Resources and Public Relations by better-serving its primary audiences. The result was a standardized set of property site templates that efficiently showcased the unique features of each one, and a robust corporate site that better accommodated members of the press, career-seekers, investors and employees.

Role: User Experience Design

Client: R/GA

Launch: 2003

Awards: American Gaming Association: 2004 Best Website, Gaming, Casino Company

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